Built by Operators. Trusted by Hotels.
MaxUp is India’s operator-built hotel revenue management company. We didn’t start in a boardroom or a marketing agency. We started on the ground — inside hotel lobbies, behind revenue dashboards, managing real properties with real guests and real revenue targets. That operational DNA is what makes everything we do different.
How MaxUp Was Born — From the Ground Up
The Origin
MaxUp didn’t start as a company. It started as a frustration.
Our founding team spent years inside the hospitality industry — managing hostels, running mid-scale hotels, launching premium boutique properties, and scaling multi-city operations. We’ve handled everything from check-in chaos on a sold-out Diwali weekend to the gut-wrenching silence of an empty property in off-season. We know what a 20% occupancy month feels like, and we know what it takes to turn it around.
The Problem We Saw
Across every property we managed, we saw the same pattern repeating. Independent hotels — properties with genuinely great rooms, locations, and hospitality — were losing revenue not because of their product, but because of their revenue strategy. Pricing was based on instinct, not data. OTA listings were set up once and never touched again. Digital marketing was either non-existent or handled by a generic agency that didn’t understand the first thing about hotel operations.
And the solution available in the market? Expensive consultants who delivered reports, not results. Or scattered vendors — one for OTAs, another for social media, a third for reviews — none of them talking to each other, none of them accountable for the final number that matters: revenue.
The Solution We Built
So we built what we wished existed when we were running hotels ourselves.
MaxUp is the revenue engine we designed from the operator’s perspective. It’s not a consulting practice. It’s not a marketing agency. It’s an execution-first, performance-tied, single-partner solution that takes complete ownership of a hotel’s revenue, distribution, marketing, and growth. Everything under one roof. Everything accountable to one number: your hotel’s top line.
Where We Are Today
Today, MaxUp manages revenue and growth for independent hotels, resorts, hostels, villas, and boutique properties across India. Our team has collectively managed over 1,050 keys across 35+ operating properties and 6+ hospitality brands. We operate in 8+ cities and growing. And every single partner hotel gets the same operator-grade attention that we’d give our own property — because that’s exactly where we come from.
Why Hotels Choose MaxUp Over Every Other Option
Execution Over Advice
We don’t hand you a strategy deck and walk away. We log into your OTA dashboards. We change the rates. We respond to the reviews. We run the campaigns. We track the numbers every single day. MaxUp is an execution partner, not a consulting firm. The difference shows up in your revenue within the first 30 days.
Skin in the Game
Every MaxUp plan includes a performance-based revenue share. We don’t charge a flat fee and disappear regardless of results. Our income is directly tied to your hotel’s revenue performance. When you grow, we grow. When you don’t, we feel it. That’s not a tagline — it’s the way our contracts are structured.
One Partner Replaces Five Vendors
Revenue management. OTA optimisation. Digital marketing. B2B sales. Branding. Most independent hotels either do these poorly in-house or hire 3–5 separate vendors who never coordinate. MaxUp integrates every revenue function into one cohesive strategy. Your pricing informs your marketing. Your reviews inform your OTA strategy. Your sales inform your distribution. Nothing works in a silo.
A 90-Day Revenue Roadmap, Not Vague Promises
Every hotel we onboard receives a 90-day revenue roadmap with specific, time-bound targets. We set milestones for week 2, week 4, month 2, and month 3. You’ll see daily pickup tracking, weekly performance reviews, and monthly reports that are simple, readable, and completely transparent. If something isn’t working, you’ll know it the same day we do.
How We Turn Underperforming Hotels Into Revenue Machines
Deep Property Audit
Revenue Forecast & Feasibility
System Activation & Takeover
Daily Optimisation & Tracking
Compounding Revenue Growth
Deep Property Audit
Revenue Forecast & Feasibility
System Activation & Takeover
Daily Optimisation & Tracking
Compounding Revenue Growth
Meet the People Behind Your Hotel’s Growth
MaxUp isn’t a one-person operation. Behind every partner hotel is a team of specialists — revenue managers, OTA experts, digital marketers, sales professionals, and creative leads — each focused on their domain, all working towards one shared objective: your revenue growth.
Deepak Agarwal
Founder, MaxUp
20+ yearsyears of global experience across operations, consulting, advisory, and financial strategy with multinational organisations like Deloitte, NCR Corporation, and a core force behind Moustache group of hotels. Extensive global exposure across 35+ countries brings a sharp understanding of consumer behaviour, pricing psychology, and operational efficiency. At MaxUp, he leads Revenue, Finance, and Operations, building structured, operator-grade revenue systems designed to unlock profitability for independent hotels — bringing chain-level discipline to unbranded properties.
Aditya Singh Ranawat
Co-Founder, MaxUp
8+ years of experience driving growth across product, marketing, branding, and expansion within the Indian hospitality ecosystem. With a strong foundation built through roles at Moustache Group of Hotels, OYO, Burger Farm and Extramarks, he brings a cross-industry perspective on building and scaling consumer-facing brands. He has worked closely across HORECA — crafting brand positioning, optimising digital funnels, and building high-performance marketing engines that directly impact occupancy and revenue. At MaxUp, he leads Marketing, Strategy, and Expansion, driving growth through sharp distribution strategies and marketing.
The Functional Team
Revenue Manager
Owns your property’s pricing strategy, demand forecasting, and revenue performance. Tracks numbers daily and adjusts rates in real-time based on market conditions.
OTA Specialist
Manages your listings across Booking.com, MakeMyTrip, Agoda, Expedia, and all major platforms. Handles content, photos, promotions, rate parity, and ranking improvement.
Digital Marketing Strategist
Runs your Google Ads, Meta campaigns, and performance marketing. Every campaign is conversion-tracked and optimised for bookings, not just impressions.
Social Media Manager
Creates and manages your Instagram and Facebook presence — reels, posts, stories, and engagement. Content that builds trust and drives direct enquiries.
Google & SEO Specialist
Optimises your Google Business Profile, manages weekly updates, handles local keyword strategy, and ensures your hotel is discoverable when travellers search.
Sales Executive
Activates your B2B channel — onboarding travel agents, negotiating corporate rates, building a direct sales pipeline through calls, WhatsApp, and email.
Onboarding Specialist
Your dedicated point of contact during the first 30 days. Handles system setup, channel manager configuration, content migration, and ensures a seamless launch.
Support & Operations
Ongoing operational support for reservations, OTA issue resolution, guest communication, and day-to-day coordination between your property and the MaxUp team.
The Track Record Behind the Team
These numbers come from real hotels, managed by real operators. Not projections. Not estimates. Verified performance across hostels, mid-scale hotels, and premium boutique properties.
Growing Across India’s Most Dynamic Hospitality Markets
MaxUp currently operates across India’s most active tourism and hospitality corridors. From pilgrimage cities to hill stations, heritage destinations to emerging business hubs — our team understands the seasonal demand patterns, traveller profiles, and competitive dynamics that shape revenue in each market.
Our property experience spans hostels and backpacker stays, mid-scale business hotels, premium boutique resorts, heritage properties, and wellness retreats. Whether your hotel has 15 rooms or 100, if you’re an independent property looking to grow, MaxUp was built for you.
The Tools and Platforms That Power Our Execution
MaxUp integrates with the tools your hotel already uses — or helps you set up the right ones. Our team works across all major OTA platforms, channel management systems, reputation management tools, and advertising platforms to deliver seamless, data-driven execution.
OTA Platforms
Technology Partners
Ready to See What MaxUp Can Do for Your Hotel?
Every conversation starts with a free, no-obligation revenue audit. We’ll analyse your hotel’s current performance, identify exactly where revenue is leaking, and show you what’s possible in the next 90 days. No pressure. No commitment. Just clarity.
Trusted by 35+ properties across India. Performance-based pricing. Results in 90 days.