Every Revenue Function Your Hotel Needs. One Team.
Most independent hotels either manage revenue in-house with limited expertise, or juggle multiple vendors who never coordinate. MaxUp replaces that fragmented approach with a single, integrated hotel revenue management service that covers everything — from the price you set tonight to the Instagram reel you post tomorrow.
We don’t offer services in isolation. Your pricing strategy informs your OTA positioning. Your OTA performance shapes your marketing spend. Your reviews drive your conversion rate. At MaxUp, every function feeds into every other function — because that’s how revenue actually works.
Explore what we do — click any service below to see the full scope of what’s included.
Revenue & OTA Management
Stop guessing. Start growing.
Your room rates shouldn’t be based on instinct. MaxUp brings data-driven dynamic pricing, real-time demand forecasting, and full OTA channel management to your property. We manage your listings across Booking.com, MakeMyTrip, Agoda, Expedia, Airbnb, and every platform that matters — optimising content, maintaining rate parity, running targeted promotions, and tracking performance daily. The result: more bookings, at better rates, from every channel.
Key Deliverables
- Revenue audit & baseline performance report
- Dynamic pricing adjusted for seasons, events, and demand spikes
- OTA listing, optimisation & content management
- Rate parity & inventory sync across all channels
- Monthly revenue snapshot with actionable insights
Digital & Social Media Marketing
Put your hotel in front of the travellers already searching.
Beautiful rooms don’t fill themselves. Travellers are searching on Google, scrolling through Instagram, and comparing options on Facebook right now. MaxUp’s digital marketing team runs conversion-driven campaigns across Google Ads and Meta platforms, manages your social media presence with engaging reels, posts, and stories, and optimises your Google Business Profile so your hotel shows up exactly when and where it matters.
Key Deliverables
- Google Ads & Meta Ads campaign management with ROI tracking
- Instagram & Facebook content creation (reels, static posts, stories)
- Google Business Profile setup, optimisation & weekly updates
- Local keyword strategy & offer-based discovery posts
- Lead generation with conversion tracking and monthly reporting
Sales & B2B Growth Engine
Build the booking pipeline your hotel has been missing.
OTAs are important, but they shouldn’t be your only revenue channel. MaxUp builds a diversified sales engine for your hotel — onboarding travel agents with structured rate cards, negotiating corporate and group pricing deals, and activating direct booking channels through calls, WhatsApp, and email outreach. The goal is a healthier distribution mix where you’re not dependent on any single platform for your livelihood.
Key Deliverables
- B2B travel agent onboarding with rate cards
- Corporate & group pricing strategy and negotiations
- Direct booking activation (calls, WhatsApp, email channels)
- Sales pipeline development and lead management
- Channel mix strategy: OTA vs Direct vs B2B optimisation
Reputation & Trust Building
Turn every guest review into a revenue opportunity.
A single negative review can cost your hotel dozens of bookings. A consistently strong review profile can double your conversion rate. MaxUp manages your online reputation across Google and every major OTA — responding to reviews professionally, tracking guest sentiment trends, improving your OTA ranking through targeted actions, and delivering monthly insights that show you exactly what guests love about your property and what needs attention.
Key Deliverables
- Review response management across Google & all major OTAs
- Guest sentiment analysis: “What guests love / hate” monthly report
- OTA ranking improvement actions and tracking
- Negative review handling SOPs and escalation protocols
- SEO-based keyword guidance for soliciting better reviews
Branding & Visual Content
First impressions sell rooms. Make yours unforgettable.
Travellers book with their eyes. The photos on your OTA listing, the design of your website, the visual identity on your social media — these are the first things a potential guest judges your hotel by. MaxUp provides professional property photography (interiors, exteriors, lifestyle, food), complete brand identity design, promotional material creation, and high-impact visual content that transforms how your hotel is perceived online.
Key Deliverables
- Professional property photoshoots: interiors (empty + lifestyle), exteriors, F&B, common areas
- Brand identity design: logo, facade signage, reception branding
- Stationery design: pen, pencil, envelope, bill books, notepad, letterhead
- Brand guidebook: tone, logo usage, colours & fonts
- Promotional materials: property sales deck, coasters, posters, review QR codes
Why Integrated Beats Isolated — Every Time
Here’s what happens when hotels use separate vendors for each function:
The revenue manager sets a rate. The marketing agency runs an ad at a different rate. The OTA listings show a third rate. The social media posts promote an offer that the front desk doesn’t know about. Reviews pile up unanswered because nobody owns that responsibility. And every vendor blames the other when the numbers don’t move.
That’s not how MaxUp works.
When one team owns revenue, OTAs, marketing, sales, and reputation together, every decision is coordinated. Your rate change triggers an OTA promotion which feeds a social media post which drives a booking which generates a review which improves your ranking which brings more bookings. It’s a flywheel. And it only works when everything is connected.
Choose the Right Level for Your Hotel
MaxUp offers three structured plans — each designed for a different stage of growth. Every plan includes a performance-based revenue share, so our incentives are always aligned with yours.
Starter
₹10,000/month + 10% Rev Share
Revenue foundation. OTA management, dynamic pricing, listing optimisation, and monthly performance reporting. Ideal for hotels just getting started with professional revenue management.
Growth
₹15,000/month + 10% Rev Share
For scaling hotels. Everything in Starter plus a dedicated revenue manager, B2B sales activation, Google Business optimisation, local SEO, and OTA ranking improvement. The most chosen plan by our partner hotels.
Scale
₹30,000/month + 10% Rev Share
Full-scale growth engine. Everything in Growth plus dedicated social media management, performance dashboard, channel mix optimisation, and branding materials. For hotels ready to maximise every revenue lever.
“The biggest difference with MaxUp is that they actually do the work. No reports that collect dust. They’re inside our OTA dashboards every day, adjusting rates, responding to reviews, running promotions. Our revenue is up 28% this quarter and we haven’t had to hire a single person.”
— [Client Name], [Property Name], [City]
Frequently Asked Questions About MaxUp's Services
MaxUp provides comprehensive hotel revenue management services including dynamic pricing, OTA listing and optimisation across all major platforms, demand forecasting, rate parity management, B2B sales activation, digital marketing, social media management, reputation management, and professional property branding. All services are available through three structured plans: Starter, Growth, and Scale.
MaxUp is built by operators who have managed 1,050+ hotel keys across 35+ properties. Unlike traditional marketing agencies, we take full execution ownership of revenue, OTAs, marketing, and sales under one roof. Our pricing is performance-based — we earn a revenue share, which means our success is directly tied to your hotel’s growth.
We manage hotel listings across all major OTA platforms including Booking.com, MakeMyTrip, Goibibo, Agoda, Expedia, Airbnb, Cleartrip, TripAdvisor, Yatra, and more. Our OTA management covers listing creation, content optimisation, rate management, promotion strategy, and performance tracking across every platform.
Yes. If you’ve served your contractual notice period, MaxUp can help you transition to an independent presence. We’ll set up your hotel on all major OTAs under your own brand, establish direct booking channels, optimise your Google Business Profile, and build the revenue infrastructure you need to operate independently and profitably.
MaxUp requires a channel manager (we recommend eZee by Yanolja Cloud Suite) and a reputation management tool (we recommend Rannkly). If you don’t have these yet, our onboarding team will help you set them up during the first two weeks. No other software purchases are required.
Most partner hotels see measurable improvements within 30–60 days of onboarding. Our 90-day revenue roadmap sets specific, time-bound targets for each month. Properties with a weak existing OTA presence often see the fastest initial gains as we optimise listings, fix pricing gaps, and activate distribution channels.
We work with independent hotels, resorts, boutique properties, hostels, villas, and serviced apartments across India. Our sweet spot is standalone properties with 15–100 rooms that want professional revenue management without the overhead of building a full in-house team. We serve properties across budget, mid-scale, and premium segments.
Not Sure Where to Start? Let Us Show You.
Every MaxUp engagement begins with a free revenue audit. We’ll analyse your hotel’s current performance, identify the biggest revenue gaps, and recommend the right plan for your property. It takes 2 minutes to request, and our team responds within 24 hours.
No obligation. No spam. Trusted by 35+ properties across India.