Jomotel Group
Kufri, Fagu, Cheog, Theog — Shimla Hills, Himachal Pradesh
Boutique Homestays & Cottages · 32 Keys · ₹3,500–₹6,000/night · 4.6–4.9 OTA ratings
01. The Challenge
A Stunning Portfolio of Properties — With a Revenue Strategy That Wasn’t Keeping Up
Jomotel Group operates one of the most beautiful collections of boutique homestays and cottages in Himachal Pradesh’s Shimla hills. Five properties — Jomotel KathKuni (Fagu), WoodVista Cottages (Cheog), Jomotel Dayaar (Theog), Jomotel Talai (Kufri), and Jomotel Sissu — spanning 32 keys across some of the region’s most sought-after locations. The properties were well-rated (4.6–4.9 across OTAs) and the guest experience was consistently strong. But revenue wasn’t growing at the rate the portfolio deserved.
Flat pricing that ignored demand signals.
Rates were set seasonally and rarely adjusted — leaving 20–30% on the table during peak demand periods like Christmas, New Year, and long weekends.
High OTA commission dependency.
With no B2B travel agent channel and no direct booking strategy, nearly every reservation came through OTAs at full commission rates.
No unified revenue strategy across properties.
Each property was managed independently with no centralised demand forecasting, no cross-property rate coordination, and no portfolio-level revenue view.
Underutilised distribution channels.
Zero B2B travel agent partnerships. No corporate rate cards. No outreach to the high-volume Delhi, Chandigarh, and Punjab feeder markets.
02. The MaxUp Approach
Dynamic Pricing + B2B Activation = Margin-First Revenue Growth
Revenue Audit & Portfolio-Level Strategy
- Full OTA performance audit across all 5 properties
- Competitive benchmarking against Shimla Hills market
- Identification of pricing gaps across seasonal demand patterns
- Portfolio-level revenue strategy and 90-day roadmap
Dynamic Pricing Deployment
- Demand-based dynamic pricing activated across all properties
- Event-driven rate calendar mapped to 14 high-demand events
- Real-time competitive monitoring and rate adjustments
- Portfolio coordination — no cannibalisation between properties
B2B Travel Partner Activation
- Travel agent outreach across Delhi, Chandigarh, and Punjab feeder markets
- Tiered rate cards for agents with volume-based incentives
- Corporate weekend getaway packages for B2B channels
- Direct agent relationships to reduce OTA dependency
OTA Commission Optimisation
- Gradual booking mix shift towards lower-commission channels
- B2B volume increasing month-over-month
- Commission savings tracked and reported monthly
- Continuous rate optimisation based on performance data
03. The Results
24% Revenue Growth. 5% Commission Reduction. Sustainable, Compounding Performance.
| Metric | Before | After |
|---|---|---|
| Revenue Growth | Flat/single-digit | +24% YOY |
| OTA Commission | Standard rates | -5% reduction |
| Pricing Model | Static seasonal | Dynamic, event-responsive |
| B2B Channel | Zero agent bookings | Active B2B pipeline |
| Revenue Strategy | Ad hoc | Portfolio-level, data-driven |
| Demand Events | Underpriced peaks | 14 events pre-mapped |
The results weren’t a one-time spike — they compound. As dynamic pricing optimises rates continuously, and B2B channels grow month over month, Jomotel Group’s revenue trajectory is now structurally higher. The 5% commission reduction alone, applied across 32 keys, translates to significant bottom-line savings every single month.
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